Video@Business


Effective communication is the one of the most important priority corporate leaders face today. Digital communication: computers, the internet, mobile communication and smartphones, social applications dramatically changed the way we share information and the change itself is speeding up. Converting traditional communication into digital allowed us to share more easily, more flexible and react as quickly as possible. We have been enabled to communicate with much more people, much more information in a given timeframe. On the other hand all these kind of information, phone calls, emails, etc. is losing a significant part of the context. Except video.

We are genetically programed to communicate face to face, not just listening, but watching the other party’s gestures, eyes and body language. Video communication creates engagement, keeps attention and provides a more memorable experience. Using video makes it much easier to achieve emotional impact and involvement and video is the obvious tool when we want to show something to the audience.

Video conferencing has been long time used in business with varying degrees of success. The first wave of video conference devices were typically low resolution and hard to control. In the last five years, technology changes enabled a new generation of video conferencing devices which provide high resolution video, large, life-size displays, easy control and collaboration options. Cheap processing power in CPUs and GPUs, available bandwidth and the success of video in the consumer communication allowed the rise of desktop video conference and opened the world of video for everyone with a computer or mobile device.

While video conference is an option to virtualize meetings, and the democratized video users who has access to videoconference from their desktop, now can enjoy the same experience they do in their private life with Skype, they also want to create and consume videos in the corporate environment just like they do it at home with YouTube. That calls for an Enterprise Video Content Management application, which allows users to easily create, search, watch and evaluate corporate content. On the other hand, enterprise environment requires special features, such as strong user authentication and authorization, content encryption, deep analysis of user behavior and last but not least rich content.

As collaboration is especially important at corporate video conferences/calls, corporate video sharing also naturally includes content. The best example is the most typical corporate video: presentation. Presentation is a traditional corporate video communication. It is designed to deliver information effectively, memorably featuring all the advantages of person-to-person communication with effective visual content integrated. The only problem of traditional presentation is that audience is limited in time and place. A video portal that supports rich content, solves it all, recording presenter and content simultaneously, it is able to deliver real life experience digitally.

The new era of video communication changes the way corporate employees communicate with each other, their customers and partners. Gartner said: „By 2016, large companies will stream more than 16 hours of video per worker, per month.” Digital video changes the way we educate our employees, partners and customers, the way corporate leaders reach their employees, and ultimately it allows everybody to create content they believe their fellow employees can utilize. Video changes the corporate communication culture as Facebook, YouTube and Skype have changed the way we communicate and consume information.